Course overview

Storytelling for Business examines the business of stories: how they work, why we are so drawn to them, and the ways in which we can apply this essential human characteristic in a corporate setting.

Learn how to connect with your audience

Telling stories is essential to how we communicate. Stories help us to build empathy and understanding, no matter what message we are delivering.

Stories can serve different functions and uses: to entertain, to inform or to unify. In a business context, storytelling is a particularly valuable tool that can be used to encourage relatability and connection.

This intensive and practical programme explores how to incorporate storytelling techniques within business communications. You will learn techniques to boost confidence, improve your communication skills, and gain the tools to deliver effective presentations.

What else can you expect?

  • The course is delivered over four half-days
  • You will learn a framework for telling stories in a way that supports your business strategy and objectives
  • You will also explore ways to use your personal stories when presenting or addressing your team
  • You will work on preparing your own story, and practice different ways of telling it

A maximum participant/tutor ratio of four to one provides a high level of individual attention and feedback.

Outcomes

  • Learn techniques to increase the power of your communication, and unlock your ability to tell meaningful stories in your own authentic style
  • Understand how to 'hook' an audience and engage them from the offset
  • Gain knowledge of the structures of effective storytelling
  • Develop a practical understanding of how to apply storytelling in a work environment
  • Techniques to help you sustain the audience's interest, as you communicate with confidence
  • Understand the power of language and the relationships it builds
  • Learn a range of skills to develop flexibility, authenticity, and impact
  • Become a more skilled and confident communicator

What do we mean by storytelling for business?

People often associate stories with narrative. Our definition is much broader. When we mention stories, we’re talking about how you can create an emotional connection with your audience, which lasts.

Excellent structure. Really useful tools to bring my communication and sharing to a new level.
Lynne Walker, Vice President, Global Business Travel at American Express

How to book

Step one

Ensure you can attend all four days of your virtual course.

  • Course starting: 22 April 2021. Day two 23 April, Days three-four 29, 30 April.

Step two

Choose the start date of your virtual course through Eventbrite.

  • Eventbrite price includes VAT.

Book now